Jalla Board specializes in creating accessories that draw attention to real issues in the society and provoke much needed discussion around these topics.
NEW JALLA BOARD RAAKA LET’S YOU TAKE FINNISH NATURE WITH YOU EVERYWHERE
When was the last time you respected pure, raw nature? If you had to think about it, you are doing it wrong.
Meet Jalla Board RAAKA – a board from the heart of Finland’s forests.
Raaka is the Finnish word for raw. In Jalla’s case, raw doesn’t mean brutality or violence. Jalla redefined raw to mean “pure”, original and natural – Just like Finnish nature!
Raaka takes a stand for the sustainable use of our most precious natural resource - forests. Instead of heavy industrial processes, Raaka is as pure as nature itself. A local forest owner in Juankoski, Finland handpicks the birches and cuts them down at a carefully considered moment. During the period of their growth the average temperature was 2 to 3 degrees Celcius, enjoying about 1 500 hours of sunlight per year. It goes without saying that these trees have become accustomed to the harsh northern climate.
The brothers next door dry the wood as the side product of their sawmill and treat it to stand the test of time. Surface of the board is kept as natural as it can be, covered by a coat of varnish to keep it safe.
And finally, Arttu Tavia, the founder of Jalla Board from Oulu, picks them up when he is travelling near Juankoski, takes the boards home and puts high-quality wheels under it.
That’s how Raaka is born. Sustainably, with love and style from Finland.
Every deck is unique: it has dents, it has some birch bark on it, it's rough and rude.
It’s like all of us.
And now you can have one for yourself!